LJ4

 It is safe to say that social media has evolved tremendously and is continuing to do so. There are many features and different ways to engage with the platforms. Social commerce is a great example of this and I even find myself browsing and shopping which is a great way to support small businesses. Users also may rely on their social media as a source of income and this goes to show how valuable this can be for brands and creators. Technological innovation has personally changed my life in terms of communication, home entertainment and has had a major influence on my thoughts and education. It has specifically helped students like me be able to adjust and learn by being able to effectively take classes online as well as all of the tools provided for our advantage. When it comes to the future of work, I can definitely see how much efficient and productive it has been for many companies. Not only is there a huge audience which allows for better communication, you see millions of voices and opinions being shared. There is also questioning about losing industry jobs because of how much this is taking over. "While any advancement in technology leads to increased efficiency, productivity, safety and convenience, it also raises questions about its impact on skills, jobs, wages and nature of work itself."(Sarin, P. 2020) When I first heard of the Metaverse, I was very confused as to what the point of it was. As technologies are significantly emerging, there will constantly new methods of connecting us together in ways we may not understand. I like how the main focus is just on ways people can explore new things and interact in different ways. I think the concept of virtual reality has already shown proven data of ways to improve and develop skills and I can see how investing in this could go a long way especially for the future of work. This can help creators and developers learn and create new skills in a very responsible way and that seems to be their main goal when going about this new strategy.

Sarin, P., Kar, A. K., Kewat, K., & Ilavarasan, P. V. (2020). Factors affecting future of work: Insights from social media analytics. Procedia Computer Science, 167, 1880-1888. https://doi.org/10.1016/j.procs.2020.03.207

Assignment 3

 The App I chose to track was TikTok. Although I may use other social media apps more often, this one tends to be my favorite. On 2/11, I Spent 3 hours which was the highest of all 4 days. On this day, I spent some time on the app during the noon hours which I usually don't tend to do. I usually use this app in the evening during the hours of 5-8pm. On 2/12, I spent 2 hours and 21 minutes. I spend 45 mins from 3-4 o clock, 42 mins from 5-7pm and 54 mins at 10pm. The next two days I engaged with the app less. On 2/13. I spent a total of 27 mins. I sometimes will browse at random times and them immediately close the day due to my mood. On 2/14, I spent exactly an hour with 36 mins from 5-6pm and 22 mins from 3-4pm. My daily average is 43 minutes and I agree with this data. I don't spend majority of my day on socials and when I do, I usually get browse till I feel satisfied. When I use TikTok, the main things I browse are cooking and dancing videos as well as small talk that I usually can relate to. I do notice that I don't ever seem to interact with any videos or comment. I think my mindset when using socials with huge platforms are that my opinions will not get noticed so I don't see a point in taking the time to comment although I spend a majority of my time looking through the comments. The comments are actually what i spend a lot of time reading because it's interesting to know other peoples comments and how they can specifically relate to the video. It has become a habit and sometimes I am more interested in the comments rather than the video itself. My favorite feature with this app is the likes are saved so I know if I like a video, I can go back to it if need to. This is really handy and I also find myself just scrolling through past videos that Ive liked in the past and completely forgot about. 

Social Media Metrics: LJ3

 

Lipschultz, L. J. (2020) Social Media Communication (3rd ed.)